Staff

For 14 groundbreaking years, General Manager Mario Terzic has managed several high-end automotive brands in the Bay Area. By combining visionary strategies and innovative technology, Mario has built a strong reputation as someone who's dedicated to creating an extraordinary customer experience for all who walk in his dealership - a core value of the brands we represent here at Los Gatos Luxury Cars. A fluent speaker of Croatian, German and all things luxury, Mario travels the world with his family and is a true explorer of the finer things in life.

Edison will be managing the pre-owned vehicles for all 3 locations, pre-owned Sales Mangers in all 3 locations will report to Edison. Over the past 33 years Edison has been involved in Management and Sales (Retail and Wholesale) of Exotic and super sport European Automobiles such as: Ferrari, Lamborghini, Rolls Royce, Bentley, Porsche, Aston Martin, Maserati, Lotus, Land Rover, Jaguar, Mercedes Benz and BMW. He has been closely involved with day to day market evaluations of all vehicles based on local demand and supply. Most importantly Edison prides himself as transparent, professional and trustworthy in every transaction.

Wout has been involved with the exotic car industry for over 20 years after moving to the United States from Holland, creating a very well established name for himself at Mercedes Benz prior to arriving at Luxury Cars Los Gatos over 10 years ago. Wout's deep passion for cars and his clients truly shines through in his personality and his core values bringing, Aston Martin of Los Gatos to be the #2 Aston Martin Dealer for North America. Whenever he has a spare moment, he is spending time with family, out to lunch with his clients or seen blasting through back roads on one of his exotic motorcycles. His extensive product knowledge and passion for cars becomes very apparent from the first time you meet him; providing an unparalleled professional experience that will most likely turn into a lifelong friendship.

Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer.   After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven't looked back.   Tom is well-known as a classic and exotic car collector. "I began racing vintage cars 25 years ago," Tom says, "and since then I've competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed."   Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.  

Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience.   When he's not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats.